Finally, a Better Way to Buy or Sell a Home

We call it Prudential Value Range MarketingSM (PVRMSM) It’s the new, fast and easy approach to real estate that’s available only from the Prudential Real Estate Network. Those who have experienced PVRM say it works.

How Prudential Value Range MarketingSM works:

Homes are marketed with a proven, carefully selected range of prices rather than the typical "fixed" price. Buyers use the PVRMSM range to find homes that meet their specific needs within their desired price goal. Using PVRM as a guide, buyers and sellers negotiate the right price. Of course, your Prudential Real Estate sales professional will help you throughout the process.
"It’s a win-win proposition for both the buyer and the seller." - Bernard Bieger

If you think about it, PVRMSM makes good sense. Marketing within a specifically chosen price range rather than at a traditional "fixed" price connects buyers to a wider spectrum of homes, improving their chances of finding the ideal home. For sellers, that means more offers, which helps to sell houses faster and still meet selling objectives.
"Negotiating with PVRMSM is fair and flexible for both parties." – Peggy Cozi

Another PVRMSM benefit is that it sets comfortable boundaries for agreeing on a price. Buyers know they’re on firm ground when making a bid. And because sellers attract more offers, they have a better chance of getting the price they want.
"After months of no interest, we switched to PVRMSM and got two offers in two days." – Becky Jo Cooper

Experience proves that high fixed prices can discourage buyers from looking at homes they might be able to afford. Which is why the PVRMSM approach may be the fastest way to buy or sell your home today.
"My Prudential Real Estate sales associate had a very professional way of doing business." – Suzanne Thompson

The Prudential Real Estate Network has more than 37,000 knowledgeable real estate professionals that are ready to help you meet your homebuying or selling needs. Let us put PVRM to work for you today.

Home Sellers: Will Prudential Value Range MarketingSM Work for You?

Simply stated, PVRMSM brings more buyers into your home by marketing within a specifically chosen price range rather than a traditional fixed price. The more prospects you have, the better your chances are of netting the most attractive offer.

Prudential Value Range MarketingSM

  • Sells homes up to 50% faster
  • Generates more offers more quickly
  • Optimizes the price
    As a PVRMSM seller, you can choose a price range that matches your selling objectives – whether it’s to sell quickly or hold out for the highest possible price. Either way, PVRMSM lets you decide what best suits yours selling needs.

    PVRMSM’s power is that it sets comfortable boundaries for agreeing on a price. Your prospects feel more confident about making you an offer with PVRMSM as their buying guide. That can mean more offers for you to choose from, and ultimately a faster sale at a good price.

    PVRMSM is one of the fastest ways to sell your home in the market today. In fact, properties listed with PVRMSM are selling up to 50% faster than the market average. Isn’t it time you put PVRMSM to work for you?

    Home Buyers: Feeling Anxious About Buying a New Home?

    The word is out among America’s homebuyers. Prudential Value Range MarketingSM (PVRMSM) is the fast and easy way to buy your home. And it’s available only through the Prudential Real Estate Network.

    PVRMSM is an easy, proven system for home buying. One of the drawbacks of traditional pricing is that you end up eliminating homes simply because the asking price is too high. By contrast, PVRMSM encourages you to keep all your prospects open – and gives you a better chance of finding the home you’re looking for.

    By marketing homes according to price ranges instead of by traditional fixed prices, PVRMSM sets comfortable boundaries for your negotiating. With PVRMSM as your buying guide, you can feel more confident about making offers on a wider range of homes. And the most offers you make, the faster you’ll buy a home – at the best possible price for you.

    PVRMSM can help homebuyers and sellers reach mutually acceptable agreements much quicker than traditional sales approaches. In fact, studies show that buyers are purchasing PVRMSM-marketed homes up to five times faster than the market average.

    The Prudential Real Estate Affiliates, Inc. is a network of more than 37,000 knowledgeable real estate professionals that are ready to help you buy your next home and, if you need to, help you sell the one you have now.

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